Press Release
EMCOR Services Betlem Launches Restaged Residential Brand And Unique Effort To Help Find Missing Children Throughout Rochester, NY Area
ROCHESTER, NY- February 10, 2010 - EMCOR Group, Inc. (NYSE: EME), a Fortune 500® leader in mechanical and electrical construction, energy infrastructure and facilities services for a diverse range of businesses, announces that the residential business unit of its EMCOR Services Betlem subsidiary formerly known as Betlem Residential will now, like its commercial business unit, be known as EMCOR Services Betlem. Based in Rochester, NY, the company has been a leader in home heating and air conditioning services in Upstate New York for over 80 years.
EMCOR Services Betlem has re-branded its residential unit and has repositioned the business with a comprehensive, customer directed approach delivered through the straightforward slogan: "We Heat. We Cool. We Care." The new look and new name of EMCOR Services Betlem has been integrated throughout its business on everything from uniforms to service vehicles. An integrated marketing campaign will launch the new brand throughout the Rochester marketplace including, television advertising, billboard, direct mail, newspapers, website (www.emcorbetlem.com), substantial money saving offers, and more.
Importantly, EMCOR's "Taking KidSafety To The Street"™ partnership program with the National Center for Missing & Exploited Children® (NCMEC)---which has helped recover 171 missing kids over the last 4+ years as a result of the efforts of EMCOR's 26,000 employees and pictures of missing children on its 6,000 service vehicles nationally---will be uniquely expanded throughout the Rochester area in order to help escalate the number of missing children recovered each year.
Specifically, the company has established a special Rochester focus to EMCOR's "Taking KidSafety To The Street" Program whereby a different Rochester area missing child will be featured on the posters placed on all EMCOR Services Betlem service vehicles each month. Further, the EMCOR Services Betlem website will also carry the picture of the missing child featured each month. The website additionally carries EMCOR's "Taking KidSafety To The Street" "My Safety Tips" free child information booklet, and "Kids Safety Challenge"; service technicians will also leave behind copies of the "My Safety Tips" child information booklet and child friendly bookmarks.
"We understand that having someone come into your home to have work of any kind done, is an extremely personal experience," stated Jerry Cott, General Manager of EMCOR Services Betlem. "And, yes, we fix and install heating, cooling, etc., but, most importantly, we care about our customers and our community, and at the end of the day, that's our true point of difference and what we want our clients to experience."
About EMCOR Group, Inc.
A Fortune 500 company with estimated 2009 revenues of $5.5 - $5.6 billion, EMCOR Group, Inc. (NYSE: EME) is a global leader in mechanical and electrical construction, energy infrastructure, and facilities services. A leading provider of critical infrastructure systems, EMCOR gives life to new structures and sustains life in existing ones by its planning, installing, operating, maintaining, and protecting the sophisticated and dynamic systems that create facility environments---such as electrical, mechanical, lighting, air conditioning, heating, security, fire protection, and power generation systems---in virtually every sector of the economy and for a diverse range of businesses, organizations and government. EMCOR represents a rare combination of broad reach with local execution, combining the strength of an industry leader with the knowledge and care of 170 locations. The 26,000 skilled employees of EMCOR have made the company, in the eyes of leading business publications, amongst the "World's Most Admired" and "Best Managed". EMCOR's diversity---in terms of the services it provides, the industries it serves and the geography it spans---has enabled it to create a stable platform for sustained results. The Company's strong financial position has enabled it to attract and retain among the best local and regional talent, to undertake and complete the most ambitious projects, and to redefine and shape the future of the construction and facilities services industry. Additional information on EMCOR can be found at www.EMCORGroup.com.
About EMCOR Services Betlem
Based in Rochester, NY, EMCOR Services Betlem was founded in 1923. The company is a leading facilities mechanical and HVAC services provider in Upstate New York offering a broad spectrum of commercial and residential HVAC and facilities services and is able to design and build HVAC systems that meet the specific needs of any industrial or commercial establishment. In addition to HVAC repairs and maintenance, the company's portfolio of facilities services includes on-site personnel for building management operations and maintenance. Additional information on EMCOR Services Betlem can be found at www.emcorbetlem.com
